Janette Rallison: My Fair Godmother

My Fair Godmother


Description

After her boyfriend dumps her for her older sister, sophomore Savannah wishes she could find a true prince to take her to the prom. Enter Chrysanthemum Everstar: Savannah's gum-chewing, cell phone-carrying, high heel-wearing Fair Godmother. Despite a few wish-granting mishaps, Savannah's fairy-tale ending might not be as far off as she imagined.

Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties My Fair Godmother pdf and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said--or could have said--in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years--such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it.


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Author: Janette Rallison
Number of Pages: 320 pages
Published Date: 01 Feb 2010
Publisher: Bloomsbury Publishing USA
Publication Country: New York, United States
Language: English
ISBN: 9780802720733
Download Link: Click Here
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